AdKiln

Terms & Conditions

Last updated: April 2026

1. These Terms

1.1 These are the terms and conditions on which we supply services to you.

1.2 Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide services to you, how you and we may change or end the contract, what to do if there is a problem, and other important information.

2. About Us & Contact

2.1 AdKiln is a trading name of Jarrett Digital Ltd, a company registered in England and Wales (company number 13045818). Our registered office address is The Hive Business Centre, Weston Super Mare BS24 8EE.

2.2 You can contact us by email at [email protected].

2.3 If we have to contact you, we will do so by email or telephone using the details you provided to us.

2.4 When we use the words "writing" or "written" in these terms, this includes emails.

3. Our Contract With You

3.1 Our acceptance of your order will take place when we email you to confirm we have accepted it, at which point a contract will come into existence between you and us.

3.2 If we are unable to accept your order, we will inform you of this and will not charge you for the services.

4. Your Rights to Make Changes

4.1 If you wish to make a change to the services you have ordered, please contact us. We will let you know if the change is possible. If it is possible, we will let you know about any changes to the price of the services, the timing, or anything else which would be necessary as a result of your requested change.

5. Our Rights to Make Changes

5.1 We may make minor technical adjustments to the services to improve performance, comply with changes in Google Ads policies, or reflect changes in relevant laws and regulatory requirements. These changes will not affect the nature of the services materially.

6. The Services

6.1 "AdKiln Service" means the done-for-you Google Ads service provided by us, which includes: campaign research, keyword selection, ad copy creation, landing page creation and hosting, conversion tracking setup (Google Tag Manager and Google Analytics 4), and ongoing campaign management.

6.2 "AdKiln Landing Pages" means the web pages built and hosted by us on our infrastructure (Cloudflare Pages) as part of the AdKiln Service. These pages are designed to convert advertising traffic into leads for your business.

6.3 "Required Information" means the information we need from you to deliver the AdKiln Service, including but not limited to: your business name, website URL, description of your services, target customers, service locations, and access to your Google Ads account.

6.4 You agree to provide the Required Information promptly and to respond to any requests from us for information or approvals within 5 business days. Delays in providing Required Information may delay the delivery of the services.

7. Providing the Services

7.1 We will begin providing the services to you once we have received the Required Information and confirmed acceptance of your order.

7.2 We will make every reasonable effort to deliver the services on time. However, time is not of the essence for the delivery of services. We are not responsible for delays caused by your failure to provide Required Information, access, or approvals.

7.3 Campaigns will be built using AdKiln Landing Pages hosted on our infrastructure and linked to your Google Ads account. You must use the landing pages we create for the duration of the service. Substituting your own website or landing pages without our prior written approval may affect campaign performance and may void the AdKiln Guarantee (see paragraph 8.6).

7.4 You must not modify campaign settings, keywords, bids, ad copy, or targeting in your Google Ads account without our prior written approval. Unauthorised changes may affect campaign performance and may void the AdKiln Guarantee (see paragraph 8.6).

7.5 You must maintain our access to your Google Ads account for the duration of the service. Removing our access will prevent us from managing your campaigns and may void the AdKiln Guarantee (see paragraph 8.6).

8. Your Rights to End the Contract

8.1 You can always end your contract with us. Your rights when you end the contract will depend on whether the AdKiln Guarantee applies, whether there is anything wrong with what we have provided, and when you decide to end the contract.

8.2 If you wish to end the contract because of something we have done or are going to do, you may end the contract and receive a full refund for any services not yet provided.

8.3 If you wish to end the contract where we are not at fault and the AdKiln Guarantee does not apply, you may contact us to let us know. The contract will end upon written confirmation from us. You will not receive a refund for any services already provided.

8.4 On termination of the contract for any reason, we will remove all materials we created as part of the AdKiln Service, including campaigns, ads, landing pages, tracking tags, GTM containers, and GA4 configurations. You must maintain our account access until removal is complete.

8.5 We may deduct from any refund an amount for the supply of the service for the period for which it was supplied, ending with the time when you told us you had changed your mind.

8.6 The AdKiln Guarantee

8.6.1 The Promise

If the AdKiln Service does not generate any leads for your business within 60 days of your campaigns going live ("the Guarantee Period"), you may request a full refund of the service fee you have paid to us.

8.6.2 Definition of "Lead"

A lead means a form submission through an AdKiln Landing Page or a telephone call of 30 seconds or longer to the tracking telephone number displayed on your AdKiln Landing Page. A lead does not need to result in a paying customer. Our records of form submissions and call tracking data shall be the definitive measure of whether leads were delivered.

8.6.3 What Is Refunded

The refund covers only the service fee paid to us. It does not include any sums paid directly to Google for advertising clicks, or any other third-party costs. Google Ads spend is a separate cost between you and Google.

8.6.4 Conditions

The guarantee applies only where all of the following conditions are met throughout the Guarantee Period:

  • (a) You have used the AdKiln Landing Pages we created for you and have not substituted your own website or landing pages;
  • (b) You have not modified campaign settings, keywords, bids, ad copy, or targeting in your Google Ads account without our prior written approval;
  • (c) You have maintained the agreed minimum monthly advertising budget with Google for the full Guarantee Period;
  • (d) You have maintained our access to your Google Ads account throughout the Guarantee Period;
  • (e) You have responded to any requests from us for information or approvals within 5 business days.

8.6.5 How to Claim

To claim under the AdKiln Guarantee, you must email us at [email protected] within the Guarantee Period. We will review our records and respond within 10 business days.

8.6.6 What Happens on Refund

If a refund is approved under the AdKiln Guarantee, we will:

  • (a) Refund the service fee within 14 business days;
  • (b) Remove all materials we created: campaigns, ads, landing pages, tracking tags, GTM containers, and GA4 configurations;
  • (c) You must maintain our account access until removal is complete. If you remove our access before we have completed the removal of our materials, the refund is forfeited.

8.6.7 Access Required Throughout

For the avoidance of doubt: if you remove our access to your Google Ads account at any point during the Guarantee Period or before we have completed the removal of our materials following a refund, the AdKiln Guarantee is void and no refund will be issued. You cannot remove our access and subsequently claim under the guarantee.

8.6.8 Limitation

The AdKiln Guarantee may be claimed once per client. It does not apply to any subsequent service periods after the initial Guarantee Period.

9. Our Rights to End the Contract

9.1 We may end the contract at any time by writing to you if:

  • You do not make any payment to us when it is due;
  • You do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the services;
  • You do not, within a reasonable time, allow us access to your Google Ads account to provide the services.

10. Stopping Services

10.1 If you wish us to stop providing the services, please contact us. We will refund any sums paid by you for services not yet provided. We may deduct from that refund a reasonable sum for any work already completed.

11. Price and Payment

11.1 The price of the services (which includes VAT where applicable) will be as stated in our order confirmation.

11.2 Our services do not include the price payable to third-party suppliers for the provision of "pay per click" advertising. Google Ads spend is a separate cost paid by you directly to Google. We have no control over and accept no liability for costs charged to you by Google.

11.3 We accept payment by Stripe. Payment is due on the dates specified in the order confirmation.

11.4 If you do not make any payment to us by the due date, we may charge interest to you on the overdue amount at the rate of 4% a year above the base lending rate of the Bank of England from time to time. This interest shall accrue on a daily basis from the due date until the date of actual payment of the overdue amount.

12. Liability

12.1 Nothing in these terms shall limit or exclude our liability for death or personal injury caused by our negligence, or our fraud or fraudulent misrepresentation, or any matter in respect of which it would be unlawful for us to exclude or restrict liability.

12.2 Subject to paragraph 12.1, our total liability to you in respect of all losses arising under or in connection with the contract, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall in no circumstances exceed the total sums paid by you for services under the contract during the 12 months immediately preceding the date on which the claim arose.

12.3 Subject to paragraph 12.1, we shall not be liable to you for any loss of profit, loss of business, loss of anticipated savings, loss of goodwill, or any indirect or consequential loss.

12.4 The AdKiln Guarantee (paragraph 8.6) is subject to the conditions set out therein. Outside of the AdKiln Guarantee, we cannot guarantee specific commercial outcomes, search engine rankings, or conversion rates. Google Ads performance depends on many factors beyond our control, including your industry, competition, budget, and market conditions.

12.5 You are responsible for managing your Google Ads budget. We will make recommendations, but the final decision on advertising spend rests with you. We accept no liability for costs incurred with Google that exceed your intended budget where those costs result from your own account settings or decisions.

13. Intellectual Property

13.1 You warrant that any materials you provide to us (including logos, images, business descriptions, and other content) are owned by you or that you have the right to use them, and that they do not infringe the intellectual property rights of any third party.

13.2 All landing pages, campaign structures, ad copy, tracking configurations, GTM containers, GA4 configurations, and other materials created by us in the course of providing the AdKiln Service remain the intellectual property of Jarrett Digital Ltd at all times. These materials are not transferred to you. Upon termination of the contract or exercise of the AdKiln Guarantee, we will remove all such materials.

13.3 Your Google Ads account itself remains yours at all times. We will never claim ownership of your Google Ads account or any data held within it that was not created by us.

13.4 You must not, without our prior written consent:

  • Copy, download, screenshot, reproduce, or reverse-engineer any AdKiln Landing Pages, campaign structures, ad copy, keyword lists, or tracking configurations created by us;
  • Share, distribute, or disclose any such materials to any third party, including other marketing agencies, freelancers, or consultants;
  • Resell, sublicense, or otherwise commercially exploit any materials created by us;
  • Use any materials created by us after the termination of the contract, whether by expiry, cancellation, or exercise of the AdKiln Guarantee;
  • Recreate, imitate, or derive new materials from the campaign structures, landing page designs, or tracking configurations we built for you.

13.5 Any breach of paragraph 13.4 shall constitute a material breach of the contract. In the event of such breach, we may terminate the contract immediately without refund, and we reserve the right to seek damages for any loss suffered as a result.

14. Confidentiality

14.1 Each party shall keep in confidence all information of a confidential nature obtained from the other party and shall not disclose such information to any third party without the prior written consent of the other party.

14.2 This obligation of confidentiality shall not apply to information which is in the public domain, was already known to the receiving party, or is required to be disclosed by law.

15. Personal Information

15.1 We will use the personal information you provide to us to supply the services to you and to process your payment.

15.2 We will process any personal data in accordance with our privacy policy, available at adkiln.io/privacy.

16. Other Terms

16.1 We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

16.2 You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

16.3 This contract is between you and us. No other person shall have any rights to enforce any of its terms.

16.4 Each paragraph of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

16.5 If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

16.6 These terms are governed by English law and you can bring legal proceedings in respect of the services in the English courts.

Schedule 1 — The AdKiln Service

Service Description

The AdKiln Service is a done-for-you Google Ads management service. We research your market, build your campaigns, create dedicated landing pages, install conversion tracking, and manage your campaigns on an ongoing basis.

What We Build

  • Google Ads campaigns (search)
  • Keyword research and selection
  • Ad copy tailored to your business
  • Dedicated landing pages hosted on our infrastructure
  • Google Tag Manager container with conversion tracking
  • Google Analytics 4 property with conversion events
  • Negative keyword lists

Ongoing Management

  • Monthly search term review and negative keyword updates
  • Bid and budget adjustments
  • Ad copy testing and optimisation
  • Landing page performance monitoring
  • Campaign performance reporting

Required Information From You

  • Business name and website URL
  • Description of services you offer
  • Target customer description
  • Service locations / geographic targeting
  • Access to your Google Ads account (or we will help you create one)
  • Any existing marketing materials, logos, or brand guidelines