Google Ads for Plumbers

Google Ads for Plumbers.
Homeowners With Real Problems, Not DIY Searchers.

People search Google when their pipes burst, their boiler breaks down, or their drains are blocked. They need a plumber now — not next week. If you're not showing up with the right ad at the right moment, that emergency call goes to whoever is.

19 Years' Experience Published Author on Google Ads Honest Assessment First Done-For-You Service
Call us: 0117 214 1949

Get More Service Calls and Booked Jobs

Tell us about your plumbing business. We'll give you an honest assessment — no sales pitch.

No obligation. If we can't help, we'll tell you.

19
Years Managing
Google Ads
40%
Lower Cost
Per Lead
2x
More Qualified
Conversations
14 days
To Live,
Lead-Generating Ads

Why Most Plumber Ads Don't Work

We've audited hundreds of Google Ads accounts. These are the problems we see in almost every plumber's campaigns.

Emergency and Planned Work Mixed Together

Someone searching "emergency plumber near me" at 2 AM and someone searching "boiler installation" on a Saturday have completely different urgency and budget. Running one campaign for both means you can't prioritise your highest-value calls.

Sending Everyone to Your Homepage

Someone searches "drain unblocking near me" and lands on your homepage with your company history, a list of every service, and stock photos. They needed a drain unblocker. They got a brochure. They hit back and call the next plumber.

Too Wide a Service Area

Your ads show across an entire county, but you realistically cover a 15-mile radius. You're paying for clicks from homeowners you'll never reach in time — especially on emergency calls where response time wins the job.

No Tracking, No Proof

You're paying for Google Ads but you can't tell which calls came from ads and which came from word of mouth, Checkatrade, or your van signage. Without conversion tracking, you're spending money on faith alone — and you'll never know what's actually working.

Paying for Wrong Searches

Your ads show for "plumber salary," "how to fix a dripping tap," "plumbing apprenticeship," and "Screwfix boiler parts." These clicks cost real money and will never become jobs. Without proper keyword management, a third or more of your budget is wasted.

Ads Off When Customers Search

Plumbing emergencies don't happen during business hours. Your ads stop at 5 PM but someone's boiler packs up at midnight. Your competitor's ads run 24/7 and they get the call. Proper scheduling means your ads show when emergencies happen — not just when your office is open.

What We Do Differently

Google Ads Built Around How Homeowners Search for Plumbers

Someone searching "emergency plumber" at midnight is a completely different lead from someone searching "boiler installation." We build your campaigns around that reality.

Emergency vs. Planned Campaigns

Separate campaigns for emergency calls and planned work. Emergency campaigns run 24/7 with higher bids. Planned service campaigns target boiler installations, bathroom fitting, and central heating. Each gets the right budget and the right message.

Dedicated Landing Pages

Someone clicking a "boiler repair" ad lands on a page about boiler repair — with your phone number front and centre, not your homepage listing 20 services. Dedicated landing pages convert 2–5x more calls than your main website.

Postcode-Level Targeting

We target the specific towns, postcodes, and areas you actually cover. You only pay for clicks from homeowners you can reach — not the entire county. Emergency callers in your patch reach you, not a competitor across town.

Call Tracking That Works

Know exactly which calls came from Google Ads, which service they need, and what you paid per call. Real data, not guesswork. You'll know your cost per booked job, not just cost per click.

Ads That Match Intent

When someone searches "burst pipe plumber near me," the ad they see is about emergency pipe repair with your phone number. Not "quality plumbing services." Relevance wins calls — especially when someone's house is flooding.

Ongoing Management

Weekly search term reviews, seasonal adjustments, negative keyword maintenance, and continuous refinement. Your dedicated account manager understands plumbing — not just Google Ads.

Plumbing Services We Build Campaigns For

Each service gets its own campaign, its own keywords, its own ads, and its own landing page.

Emergency Plumber

Drain Unblocking

Boiler Repair

Boiler Installation

Central Heating

Bathroom Fitting

Leak Detection

Radiator Installation

Power Flushing

Gas Safe Services

Underfloor Heating

Your Specialities

Claire Jarrett, Google Ads consultant and author

Your Google Ads Consultant

Claire Jarrett

Founder of AdKiln. CEO, Jarrett Digital. Author of Rapid Google Ads Success.

19 years managing Google Ads. Author of Rapid Google Ads Success. Trained 45,000 people in Google Ads. Claire has helped service businesses — including plumbers, heating engineers, and tradespeople — get consistent, trackable leads from Google.

Plumbing is one of the strongest trades for Google Ads because the intent is unmistakable: someone searching "plumber near me" needs help now. The problem isn't whether Google Ads works for plumbers — it's whether the campaigns separate emergency from planned work, target the right area, and make it easy for someone with a burst pipe to call you in five seconds.

Your account is managed by Claire and the Jarrett Digital PPC team. You deal with real people who understand service businesses. No junior staff, no outsourced teams, no confusion about who's doing what.

What Our Clients Say

Real results from real businesses that trust us with their Google Ads.

★★★★★

"Claire really does know her stuff! She has succeeded where 6 other companies have failed to produce effective adwords campaigns. She was recommended to me by a colleague and I haven't looked back."

Jim Prentice

★★★★★

"True professional! Finally someone who knows what they are really doing when it comes to google ad words! Perfect balance with just the right lead drip very nice."

Andrew

★★★★★

"I've been working with Kevin on Claire's team for a couple of years now and they revolutionized our Google ads - ads that were already working well. In our business of Contract Manufacturing all we care about is qualified conversations for our sales team, not vanity metrics such as lead costs or click volume. When we 2x spend with Claire and her team, we 2x qualified conversations and sales, it's as simple as that. It's a lucrative partnership that is responsible for supporting the growth of 50 people at our firm."

Dan Blinman

★★★★★

“Phenomenal, extremely strategic, and a true business partner to The McGehrin Group, Claire is in a league of her own in the marketing and advertising space. Her group has consistently over-delivered for us, resulting in 3X growth on our side. Furthermore, having worked with her for years now, her keen understanding of the ads/marketing landscape in both the current and emerging trends has allowed us to plan strategically and gain market share against our competitors, year after year. Professional, warm, and communicative, we consider Claire and her group crucial to the success of The McGehrin Group.”

George McGehrin

What to Expect

Three steps. No pressure. No hard sell.

1

Free Consultation

We'll talk about your business, your patch, your specialities, and what you've tried. If Google Ads isn't right for your market, we'll tell you. Most plumbing businesses are a strong fit — but we check first.

2

Campaign Build

We build separate campaigns for emergency and planned services, write ads that match how homeowners search, create dedicated landing pages, and set up call tracking. Your new ads go live within 14 days.

3

Ongoing Management

Weekly optimisation, search term reviews, seasonal adjustments, and monthly reporting you can actually understand. We manage your ads like they're our own money — because our job depends on your results.

Book a Consultation

What Should a Plumber Spend on Google Ads?

£5 – £30

Typical cost per click for plumbing keywords

£1,500 – £5,000

Recommended monthly budget for most plumbers

£150 – £3,000+

Typical value per plumbing service call or project

The right budget depends on your market, your services, and your average job value. An emergency call-out typically runs £150 to £400. A boiler installation is £2,000 to £4,000. A bathroom refit can exceed £5,000. Even a modest Google Ads budget can pay for itself many times over with a few additional booked jobs per month.

Frequently Asked Questions

Should I focus on emergency calls or planned services?
Both, but separately. Emergency calls have the highest intent — someone with a burst pipe will call the first plumber they find. Planned services like boiler installations and bathroom fitting have higher ticket values. We typically recommend running both types of campaigns with separate budgets so you can control the mix.

How are you different from the agency we already tried?
We're a consultancy, not an agency. All we do is Google Ads — we've been doing it for 19 years. We build the infrastructure that agencies skip: dedicated landing pages for each service, proper call tracking, and campaigns structured around how homeowners actually search for plumbers. You get a dedicated account manager who understands your business.

How do you compare to Checkatrade or MyBuilder leads?
Directory platforms sell the same lead to three or four plumbers. You're competing before you even pick up the phone. With Google Ads, the homeowner searched for your specific service, clicked your ad, and called you directly. They're not waiting for three plumbers to call them back. The leads cost more per click but close at a much higher rate — and you own the relationship from the start.

What kind of leads can we expect?
Phone calls from homeowners who need a plumber now. These are people with burst pipes, blocked drains, and broken boilers — not someone looking up how to fix a dripping tap themselves. Proper keyword management ensures you're not paying for DIY searches, job seekers, or trade supply traffic.

How soon will we see results?
Your campaigns go live within 14 days. Most plumbers see their first calls within the first week of launch. The first 30 days are about collecting data and refining — which keywords convert, which don't, what the cost per booked job looks like. By month two, campaigns are optimised and you have a clear picture of ROI.

Is there a contract or minimum commitment?
We ask for a 6-month minimum commitment. Google Ads needs time to collect data, refine targeting, and build momentum. Anyone who promises instant results or month-to-month flexibility is likely planning to do the bare minimum. We build proper infrastructure and that takes time to deliver its full return.

More From Our Clients

Business owners who trust us to manage their Google Ads.

★★★★★

"Claire has changed the trajectory of our business. She is strategic and pushes us to be better."

Kathleen Jasper

★★★★★

"Best digital marketing experts we know. We've been working with Claire and her team for years. We just know that they can't do it better and won't do it better."

Radaam Thirlway

★★★★★

"I have been working with Claire on our Google Ads for a number of years. I trust that she won't continue working on the account if she doesn't believe she can help. If Claire can't help you get your ads working, no one will."

Alison

★★★★★

"In the smoke and mirrors world of SEO and PPC, Claire is a rare find indeed — a genuine expert in her field who is totally reliable and trustworthy."

Kent Austin

Ready to Get More Service Calls and Booked Jobs?

The first step is a free consultation. We'll look at your services, your patch, and your goals — and tell you honestly whether we can help.

Book a Consultation Or call 0117 214 1949
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