Google Ads for Contractors

Google Ads for Contractors.
Homeowners Ready to Hire, Not Just Browsing.

People search Google when their kitchen needs remodeling, their basement is leaking, or they're finally ready to build that addition. If you're not showing up — or if your ads send everyone to your homepage — you're losing those jobs to the contractor down the road who built their campaigns properly.

19 Years' Experience Published Author on Google Ads Honest Assessment First Done-For-You Service
Call us: 833-792-0411

Get More Remodeling and Construction Leads

Tell us about your contracting business. We'll give you an honest assessment — no sales pitch.

No obligation. If we can't help, we'll tell you.

19
Years Managing
Google Ads
40%
Lower Cost
Per Lead
2x
More Qualified
Conversations
14 days
To Live,
Lead-Generating Ads

Why Most Contractor Ads Don't Work

We've audited hundreds of Google Ads accounts. These are the problems we see in almost every contractor's campaigns.

Every Service Lumped Into One Campaign

Someone searching "kitchen remodel" and someone searching "basement waterproofing" have completely different needs and budgets. Running one campaign for everything means your ads are generic for everyone and compelling for no one.

Sending Everyone to Your Homepage

Someone searches "bathroom remodel near me" and lands on your homepage with a photo slider, your company history, and a list of 15 services. They wanted to see bathroom work. They got a brochure. They hit back and click the next result.

Too Broad a Service Area

Your ads show across an entire metro area, but you realistically serve a 30-mile radius. You're paying for clicks from homeowners you'll never travel to — and competing with local contractors who are a ten-minute drive away.

No Tracking, No Proof

You're paying for Google Ads but you can't tell which calls came from ads and which came from yard signs, referrals, or Angi. Without conversion tracking, you're spending money on faith alone — and you'll never know what's actually working.

Paying for Wrong Searches

Your ads show for "DIY kitchen remodel," "contractor salary," "how to tile a bathroom," and "Home Depot." These clicks cost real money and will never become jobs. Without proper keyword management, a third or more of your budget is wasted.

Competing on Price Instead of Specialization

Lead generation sites and directory listings commoditize your business. Your ads target the same broad keywords as every other contractor in town. The smarter approach is targeting specific services and neighborhoods — where homeowners find the specialist they actually need, not the cheapest bid.

What We Do Differently

Google Ads Built Around How Homeowners Search for Contractors

Someone searching "kitchen remodel" is a completely different lead from someone searching "basement finishing." We build your campaigns around that reality.

Service-Specific Campaigns

Separate campaigns for each service you offer. Kitchen remodels, bathroom renovations, additions, basements — each gets its own keywords, its own ads, and its own budget. You control exactly how much goes to each service.

Dedicated Landing Pages

Someone clicking a "kitchen remodel" ad lands on a page about kitchen remodeling — with your process, your work, and a clear way to request an estimate. Not your homepage with 15 services listed. Dedicated landing pages convert 2–5x more leads.

Service Area Targeting

We target the specific cities, zip codes, and neighborhoods you actually serve. You only pay for clicks from homeowners in your service area — not the entire metro. Your budget goes further and your leads are realistic jobs.

Lead Tracking That Works

Know exactly which calls and form submissions came from Google Ads, which service they're asking about, and what you paid per lead. Real data, not guesswork. You'll know your cost per estimate request, not just cost per click.

Ads That Match Intent

When someone searches "bathroom remodel contractor near me," the ad they see is about bathroom remodeling in their area. Not "quality home improvement services." Relevance wins clicks and jobs.

Ongoing Management

Weekly search term reviews, seasonal adjustments, negative keyword maintenance, and continuous refinement. Your dedicated account manager understands contracting — not just Google Ads.

Contracting Services We Build Campaigns For

Each service gets its own campaign, its own keywords, its own ads, and its own landing page.

Kitchen Remodeling

Bathroom Renovation

Home Additions

Basement Finishing

Whole-Home Remodels

Deck & Patio

Siding & Exterior

New Construction

Commercial Build-Outs

Windows & Doors

Flooring

Your Specialties

Claire Jarrett, Google Ads consultant and author

Your Google Ads Consultant

Claire Jarrett

Founder of AdKiln. CEO, Jarrett Digital. Author of Rapid Google Ads Success.

19 years managing Google Ads. Author of Rapid Google Ads Success. Trained 45,000 people in Google Ads. Claire has helped service businesses — including contractors, tradespeople, and professional service firms — get consistent, trackable leads from Google.

Contracting is one of the strongest verticals for Google Ads because the intent is unmistakable: someone searching "kitchen remodel contractor near me" is ready to get estimates. The problem isn't whether Google Ads works for contractors — it's whether the campaigns separate each service, target the right areas, and send people to pages that convert.

Your account is managed by Claire and the Jarrett Digital PPC team. You deal with real people who understand service businesses. No junior staff, no outsourced teams, no confusion about who's doing what.

What Our Clients Say

Real results from real businesses that trust us with their Google Ads.

★★★★★

"Claire really does know her stuff! She has succeeded where 6 other companies have failed to produce effective adwords campaigns. She was recommended to me by a colleague and I haven't looked back."

Jim Prentice

★★★★★

"True professional! Finally someone who knows what they are really doing when it comes to google ad words! Perfect balance with just the right lead drip very nice."

Andrew

★★★★★

"I've been working with Kevin on Claire's team for a couple of years now and they revolutionized our Google ads - ads that were already working well. In our business of Contract Manufacturing all we care about is qualified conversations for our sales team, not vanity metrics such as lead costs or click volume. When we 2x spend with Claire and her team, we 2x qualified conversations and sales, it's as simple as that. It's a lucrative partnership that is responsible for supporting the growth of 50 people at our firm."

Dan Blinman

★★★★★

“Phenomenal, extremely strategic, and a true business partner to The McGehrin Group, Claire is in a league of her own in the marketing and advertising space. Her group has consistently over-delivered for us, resulting in 3X growth on our side. Furthermore, having worked with her for years now, her keen understanding of the ads/marketing landscape in both the current and emerging trends has allowed us to plan strategically and gain market share against our competitors, year after year. Professional, warm, and communicative, we consider Claire and her group crucial to the success of The McGehrin Group.”

George McGehrin

What to Expect

Three steps. No pressure. No hard sell.

1

Free Consultation

We'll talk about your business, your service area, your specialties, and what you've tried. If Google Ads isn't right for your market, we'll tell you. Most contractors are a strong fit — but we check first.

2

Campaign Build

We build separate campaigns for each service, write ads that match how homeowners search, create dedicated landing pages, and set up conversion tracking. Your new ads go live within 14 days.

3

Ongoing Management

Weekly optimization, search term reviews, seasonal adjustments, and monthly reporting you can actually understand. We manage your ads like they're our own money — because our job depends on your results.

Book a Consultation

What Should a Contractor Spend on Google Ads?

$5 – $40

Typical cost per click for contracting keywords

$2,000 – $7,000

Recommended monthly budget for most contractors

$15,000 – $100,000+

Typical value of a remodeling or construction job

The right budget depends on your market, the services you offer, and your average job size. A single kitchen remodel typically runs $15,000 to $80,000 or more. Even a modest Google Ads budget can pay for itself many times over with one or two additional jobs per month.

Frequently Asked Questions

Should I advertise all my services or just my most profitable ones?
Start with your highest-value services. A kitchen remodel at $40,000 justifies a much higher cost per lead than a handyman call at $200. We typically recommend launching campaigns for your top two or three services first, then expanding once those are profitable. You control the budget for each service independently.

How are you different from the agency we already tried?
We're a consultancy, not an agency. All we do is Google Ads — we've been doing it for 19 years. We build the infrastructure that agencies skip: dedicated landing pages for each service, proper conversion tracking, and campaigns structured around how homeowners actually search for contractors. You get a dedicated account manager who understands your business.

How do you compare to Angi, HomeAdvisor, or Thumbtack leads?
Lead platforms sell the same lead to three or four contractors. You're competing before you even pick up the phone. With Google Ads, the homeowner searched for your specific service, clicked your ad, and contacted you directly. They're not comparison-shopping four contractors simultaneously. The leads cost more per click but close at a much higher rate — and you own the relationship from the start.

What kind of leads can we expect?
Phone calls and form submissions from homeowners actively looking for your specific services in your service area. These are people who need a contractor now — not tire kickers looking for DIY tips. Proper keyword management ensures you're not paying for people searching "contractor jobs," "DIY remodel," or "Home Depot kitchen cabinets."

How soon will we see results?
Your campaigns go live within 14 days. Most contractors see their first leads within the first week of launch. The first 30 days are about collecting data and refining — which keywords convert, which don't, what the cost per lead looks like. By month two, campaigns are optimized and you have a clear picture of ROI.

Is there a contract or minimum commitment?
We ask for a 6-month minimum commitment. Google Ads needs time to collect data, refine targeting, and build momentum. Anyone who promises instant results or month-to-month flexibility is likely planning to do the bare minimum. We build proper infrastructure and that takes time to deliver its full return.

More From Our Clients

Business owners who trust us to manage their Google Ads.

★★★★★

"Claire has changed the trajectory of our business. She is strategic and pushes us to be better."

Kathleen Jasper

★★★★★

"Best digital marketing experts we know. We've been working with Claire and her team for years. We just know that they can't do it better and won't do it better."

Radaam Thirlway

★★★★★

"I have been working with Claire on our Google Ads for a number of years. I trust that she won't continue working on the account if she doesn't believe she can help. If Claire can't help you get your ads working, no one will."

Alison

★★★★★

"In the smoke and mirrors world of SEO and PPC, Claire is a rare find indeed — a genuine expert in her field who is totally reliable and trustworthy."

Kent Austin

Ready to Get More Remodeling and Construction Leads?

The first step is a free consultation. We'll look at your services, your service area, and your goals — and tell you honestly whether we can help.

Book a Consultation Or call 833-792-0411
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