Google Ads for Chiropractors

Google Ads for Chiropractors.
Patients Ready to Book, Not Just Researching Back Pain.

When someone searches "chiropractor near me," they're in pain and ready to see someone. If your ads don't show up — or if they land on your homepage with a stock photo of a spine and no clear way to book — that patient schedules with the practice down the road whose ad actually spoke to their problem.

19 Years' Experience Published Author on Google Ads Honest Assessment First Done-For-You Service
Call us: 833-792-0411

Get More New Patient Appointments

Tell us about your chiropractic practice. We'll give you an honest assessment — no sales pitch.

No obligation. If we can't help, we'll tell you.

19
Years Managing
Google Ads
40%
Lower Cost
Per Lead
2x
More Qualified
New Patients
14 days
To Live,
Lead-Generating Ads

Why Most Chiropractic Ads Don't Work

We've audited hundreds of Google Ads accounts. These are the problems we see in almost every chiropractor's campaigns.

Every Service in One Generic Campaign

Someone searching "back pain chiropractor" and someone searching "sports chiropractor" have completely different needs and expectations. Running one campaign for everything means your ads say "quality chiropractic care" — which sounds like everyone else and compels no one.

Sending Everyone to Your Homepage

Someone searches "sciatica treatment near me" and lands on your homepage with a team photo, your mission statement, and a menu of 12 services. They wanted to know if you treat sciatica. They got a brochure. They hit back and click the next chiropractor whose page actually addressed their pain.

Paying for Informational Searches

Your ads show for "what does a chiropractor do," "chiropractic school near me," "is chiropractic safe," and "back stretches for pain." These searches are from people researching — not booking. Without proper keyword management, a third or more of your budget goes to clicks that never become patients.

No Tracking, No Patient Attribution

You're paying for Google Ads but can't tell which new patients came from ads, which came from referrals, and which found you on Google Maps. Without conversion tracking, you don't know your actual cost per new patient — you're spending money and guessing.

Targeting Too Wide an Area

Your ads show across the entire metro area, but most patients won't drive more than 15 minutes for a chiropractor. You're paying for clicks from people who'll never make the drive — and competing with practices that are five minutes from their house.

Ignoring Lifetime Patient Value

A new chiropractic patient isn't worth one visit. They're worth a care plan — 10, 20, or 30+ visits over months or years. But your campaigns optimize for the cheapest click, not the highest-value patient. The result: you attract deal-seekers instead of patients who need ongoing care.

What We Do Differently

Google Ads Built Around How Patients Search for Chiropractors

Someone searching "back pain chiropractor" needs a different ad and a different landing page than someone searching "sports chiropractor." We build your campaigns around that reality.

Condition-Specific Campaigns

Separate campaigns for each condition and service you treat. Back pain, neck pain, sciatica, sports injuries, auto accident recovery — each gets its own keywords, its own ads, and its own budget. You control exactly how much goes to each patient type.

Dedicated Landing Pages

Someone clicking a "sciatica treatment" ad lands on a page about sciatica — with your approach, patient testimonials, and a clear way to book. Not your homepage with a spine diagram and 12 service tabs. Dedicated pages convert 2–5x more new patients.

Local Radius Targeting

We target the specific neighborhoods, zip codes, and radius around your practice that patients will realistically travel from. No wasted spend on people 30 miles away who will never make the drive. Your budget reaches patients in your actual catchment area.

New Patient Tracking

Know exactly which calls and appointment requests came from Google Ads, which condition they're seeking help with, and what you paid per new patient. Real data, not guesswork. You'll know your cost per booked appointment, not just cost per click.

Ads That Match the Patient's Problem

When someone searches "neck pain chiropractor near me," the ad they see is about neck pain treatment in their area. Not "comprehensive chiropractic services." Relevance wins clicks and booked appointments.

Ongoing Management

Weekly search term reviews, bid optimization, negative keyword maintenance, and continuous refinement. Your dedicated account manager understands healthcare marketing — not just Google Ads.

Chiropractic Services We Build Campaigns For

Each condition or service gets its own campaign, its own keywords, its own ads, and its own landing page.

Back Pain Treatment

Neck Pain & Whiplash

Sciatica Treatment

Sports Chiropractic

Auto Accident Recovery

Spinal Decompression

Pediatric Chiropractic

Prenatal Chiropractic

Headache & Migraine

Posture Correction

Wellness & Maintenance

Your Specialties

Claire Jarrett, Google Ads consultant and author

Your Google Ads Consultant

Claire Jarrett

Founder of AdKiln. CEO, Jarrett Digital. Author of Rapid Google Ads Success.

19 years managing Google Ads. Author of Rapid Google Ads Success. Trained 45,000 people in Google Ads. Claire has helped healthcare practices — including chiropractors, physical therapists, and specialist clinics — get consistent, trackable new patient leads from Google.

Chiropractic is one of the strongest verticals for Google Ads because the intent is clear: someone searching "chiropractor near me" is in pain and ready to book. The problem isn't whether Google Ads works for chiropractors — it's whether the campaigns separate each condition, target the right radius, and send patients to pages that convert instead of a generic homepage.

Your account is managed by Claire and the Jarrett Digital PPC team. You deal with real people who understand healthcare marketing. No junior staff, no outsourced teams, no confusion about who's doing what.

What Our Clients Say

Professional service businesses that trust us with their Google Ads.

★★★★★

“Phenomenal, extremely strategic, and a true business partner to The McGehrin Group, Claire is in a league of her own in the marketing and advertising space. Her group has consistently over-delivered for us, resulting in 3X growth on our side. Furthermore, having worked with her for years now, her keen understanding of the ads/marketing landscape in both the current and emerging trends has allowed us to plan strategically and gain market share against our competitors, year after year. Professional, warm, and communicative, we consider Claire and her group crucial to the success of The McGehrin Group.”

George McGehrin

★★★★★

“Claire’s team stepped in on an account we’d been struggling to make progress on with our previous vendor. We’ve 8x our totals from a year ago in a vertical that’s highly competitive. The results speak for themselves.”

Patrick McEuen

★★★★★

“I have been working with Claire on our Google Ads for a number of years. I have found Claire’s honesty refreshing — I trust that she won’t continue working on the account if she doesn’t believe she can help.”

Alison

★★★★★

“Best digital marketing experts we know. We’ve been working with Claire and her team for years. We just know that they can’t do it better and won’t do it better.”

Radaam Thirlway

What to Expect

Three steps. No pressure. No hard sell.

1

Free Consultation

We'll talk about your practice, your location, the types of patients you want more of, and what you've tried. If Google Ads isn't right for your market, we'll tell you. Most chiropractic practices are a strong fit — but we check first.

2

Campaign Build

We build separate campaigns for each condition or service, write ads that match how patients search, create dedicated landing pages, and set up conversion tracking. Your new ads go live within 14 days.

3

Ongoing Management

Weekly optimization, search term reviews, bid adjustments, and monthly reporting you can actually understand. We manage your ads like they're our own money — because our job depends on your results.

Book a Consultation

What Should a Chiropractor Spend on Google Ads?

$8 – $40

Typical cost per click for chiropractic keywords

$2,000 – $5,000

Recommended monthly budget for most practices

$2,000 – $10,000+

Lifetime value of a chiropractic patient

The right budget depends on your market, your services, and your patient volume goals. A single new patient on a care plan is typically worth $2,000 to $10,000 or more over their lifetime. Even a modest Google Ads budget can pay for itself many times over with a few additional new patients per month.

Frequently Asked Questions

Should we advertise for specific conditions or just "chiropractor near me"?
Both, but they need separate campaigns. "Chiropractor near me" captures people who already know they want a chiropractor. Condition-specific searches like "sciatica treatment" or "back pain relief" capture people who need help but might not have decided on chiropractic yet. The second group often converts at a higher rate because your ad directly addresses their pain. We build campaigns for both and let data decide the split.

How are you different from the agency we already tried?
We're a consultancy, not an agency. All we do is Google Ads — we've been doing it for 19 years. We build the infrastructure that agencies skip: dedicated landing pages for each condition, proper conversion tracking that tells you cost per new patient, and campaigns structured around how patients actually search. You get a dedicated account manager who understands healthcare marketing.

What about new patient specials and introductory offers?
Introductory offers can work, but they attract a different type of patient. If you offer a $49 first visit, you'll get more volume but more no-shows and fewer patients who commit to care plans. We can test both approaches — offer-based and value-based — and let the data show which produces higher lifetime patient value for your practice. Most chiropractors find the sweet spot is somewhere in between.

What kind of patients can we expect?
Phone calls and form submissions from people in your area actively looking for chiropractic care. These are people in pain who need treatment now — not information seekers looking up "how to crack your own back." Proper keyword management ensures you're not paying for educational searches, competitor name searches, or people looking for chiropractic schools.

How soon will we see results?
Your campaigns go live within 14 days. Most practices see their first new patient inquiries within the first week of launch. The first 30 days are about collecting data and refining — which keywords convert, which don't, what the cost per new patient looks like. By month two, campaigns are optimized and you have a clear picture of ROI.

Is there a contract or minimum commitment?
We ask for a 6-month minimum commitment. Google Ads needs time to collect data, refine targeting, and build momentum. Anyone who promises instant results or month-to-month flexibility is likely planning to do the bare minimum. We build proper infrastructure and that takes time to deliver its full return.

More From Our Clients

Business owners who trust us to manage their Google Ads.

★★★★★

“Claire really does know her stuff....! She has succeeded where 6 other companies have failed to produce effective adwords campaigns. She was recommended to me by a colleague and I haven’t looked back. Would definitely recommend.”

Jim Prentice

★★★★★

“Claire is a true expert at Google Ads. She is extremely analytical and knowledgeable about all aspects of Google Ads, backed with years of experience.”

Kathleen Jasper

★★★★★

“I’ve been working with Kevin on Claire’s team for a couple of years now and they revolutionized our Google ads - ads that were already working well. In our business of Contract Manufacturing all we care about is qualified conversations for our sales team, not vanity metrics such as lead costs or click volume. When we 2x spend with Claire and her team, we 2x qualified conversations and sales, it’s as simple as that. It’s a lucrative partnership that is responsible for supporting the growth of 50 people at our firm.”

Dan Blinman

★★★★★

“I have worked with Claire now for a number of years. She is a genuine expert and always provides a great service.”

Kent Austin

Ready to Get More New Patients?

The first step is a free consultation. We'll look at your practice, your location, and your goals — and tell you honestly whether we can help.

Book a Consultation Or call 833-792-0411
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