Not Another Google Ads Agency

You're Looking for a Google Ads Agency.
What You Actually Need Is a Consultant.

If you're searching for a Google Ads agency or PPC company, you've probably already worked with one. And it probably didn't go the way you hoped. We're not an agency. We're a consultancy that builds and manages everything — campaigns, landing pages, tracking — with the person you talk to connected to the person who does the work.

19 Years' Experience Published Author Consultancy, Not Agency Done-For-You Service
Call us: 833-792-0411

Book Your Free Consultation

Tell us about your business. We'll tell you honestly if we can help.

No obligation. If we can't help, we'll tell you.

19
Years Managing
Google Ads
8x
Revenue Increase
After Switching to Us
45,000
People Trained
in Google Ads
14 days
To Live,
Lead-Generating Ads

The Problem With Most Google Ads Agencies

You've already been through this, so we won't pretend you haven't.

The person who sold you isn't the person doing the work

You had a great conversation with a senior person. Then your account got handed to a junior who follows a playbook. You don't know who's actually working on your campaigns, and when you ask questions, they have to "check with the team." That's the agency model.

They manage your campaigns but don't build the infrastructure

Most agencies will optimize what already exists. They adjust bids, add keywords, maybe write some ad copy. But they don't build the dedicated landing pages that convert clicks into leads. They don't set up proper tracking. They don't evaluate keywords one by one. They manage the surface and skip the foundation.

The reports look great but the phone isn't ringing

Agencies are excellent at producing reports that show improvement: clicks up, CTR up, impressions up. But the metric that matters — actual leads and paying customers — doesn't appear in their dashboard. You're paying for activity, not results.

You're one of hundreds of accounts

The economics of the agency model require volume. More accounts, more revenue. Your account gets a fraction of someone's attention each month. When something goes wrong, it takes days to get a response. When you want a strategic conversation, you get a templated call.

They don't understand your industry

The PPC agency that manages your account also manages a dozen other industries. They apply the same playbook to law firms, home services, SaaS companies, and e-commerce. Your industry has specific conversion patterns, keyword economics, and customer behaviour that a generalist will never learn deeply enough to exploit.

Google Ads works. But the agency model wasn't designed to make it work for you.

There's a different way to do this.

Consultancy vs Agency

What Makes a Consultancy Different

We don't manage campaigns. We build the entire system that makes your Google Ads produce customers — then we manage it properly.

Typical Agency
AdKiln Consultancy
Landing pages
Send traffic to your website
Built for you, per service
Conversion tracking
Basic or none
Full setup, lead attribution
Keyword evaluation
Bulk download & filter
One by one, by hand
Who does the work
Junior account manager
Senior PPC team, directly
Communication
Monthly report email
Direct access, any time
Your account matters
One of hundreds
Selective client base

Diagnose Before Prescribe

We look at your business, your market, and your current setup before recommending anything. If Google Ads isn't the right channel for you, we'll tell you. Agencies take your money first and figure it out later.

Landing Pages Built for You

Every service you advertise gets its own conversion-focused landing page. This is the single biggest thing agencies skip — and the single biggest reason Google Ads fails. We build them all, included in the service.

Proper Conversion Tracking

You'll know which keywords and ads actually produce customers, not just clicks. We set up tracking that lets you see real cost-per-lead and cost-per-customer — the numbers that matter for your business.

Keyword-by-Keyword Selection

We evaluate every keyword individually. No bulk imports, no automated suggestions. Every keyword is assessed for intent, competition, and whether it will actually produce a paying customer for your specific business.

Talk to the People Doing the Work

No account managers relaying messages. No "I'll check with the team." The people managing your campaigns are the people you talk to. You can reach us directly, any time. That's what a consultancy looks like.

Selective, Not Volume-Driven

We walk away from more clients than we take on. If the fit isn't right, we'll say so. That means every client we do take on gets real attention, real strategy, and real results. Not a junior with a checklist.

Everything an agency should build but doesn't — we build it all, then manage it properly.

Book a Consultation — Talk to Our Team
Claire Jarrett — 19 years managing Google Ads

Your Google Ads Consultant

Claire Jarrett

Founder of AdKiln. CEO, Jarrett Digital. Author of Rapid Google Ads Success.

19 years managing Google Ads. Author of Rapid Google Ads Success. Trained 45,000 people in Google Ads. Built a consultancy, not an agency — deliberately.

In 19 years, Claire has walked away from more clients than she's taken on. Not because she's selective for the sake of it — because she's been burned enough times to know that when the fit isn't right, both sides lose. If she can't help your business, she'll tell you.

The reason AdKiln exists as a consultancy and not an agency is simple: the agency model doesn't serve the client. When you need to manage hundreds of accounts to stay profitable, quality suffers. Claire chose fewer clients, better infrastructure, real results.

What Happens When You Switch From an Agency

Most of our clients came to us after working with another agency or PPC company. These are their words.

★★★★★

"Claire and her team stepped in on an account we'd been struggling to make progress on with our previous vendor. Finishing the year negative in 2024 prompted us to make the change and we couldn't be happier with the results. We've 8x our totals from a year ago YTD in a vertical that's highly competitive. The results speak for themselves."

Patrick McEuen

★★★★★

"They have helped me grow my practice tremendously. There is simply no way to manage Google ads without professional help and Claire and Kevin McCaul are the best at it — super responsive and easy to work with."

Kevin Mallon

★★★★★

"Best digital marketing experts we know. We've been working with Claire and her team for years. We've been approached by companies saying they can do it better by using AI, all sorts on Linkedin that say they have new techniques and advantages over other agencies. We just know that they can't do it better and won't do it better. 5 Stars says it all."

Radaam Thirlway

★★★★★

"Phenomenal, extremely strategic, and a true business partner to The McGehrin Group, Claire is in a league of her own in the marketing and advertising space. Her group has consistently over-delivered for us, resulting in 3X growth on our side. Furthermore, having worked with her for years now, her keen understanding of the ads/marketing landscape in both the current and emerging trends has allowed us to plan strategically and gain market share against our competitors, year after year. Professional, warm, and communicative, we consider Claire and her group crucial to the success of The McGehrin Group."

George McGehrin

How It Works

Three steps. Senior team from day one. No junior account manager.

1

We Talk About Your Business

Not a sales pitch. A real conversation about what you sell, who buys it, and what's been tried before. If Google Ads isn't the right channel, we'll tell you. If we're not the right fit, we'll tell you that too.

2

We Build the Entire System

Campaigns, ad groups, keywords (evaluated one by one), ad copy, landing pages, conversion tracking. Everything custom-built for your business. Every element reviewed by a senior team before it goes live.

3

You Get Customers

Live ads in 14 days. Ongoing management that actually improves over time. Monthly reviews, budget adjustments, and direct access to the people managing your account. You'll know exactly where your leads are coming from.

Book a Consultation

Frequently Asked Questions

If you're not an agency, what are you?
A consultancy. The difference is structural: agencies scale by adding accounts and hiring juniors. We stay small, stay senior, and build the infrastructure that agencies skip. The person you talk to is connected to the person who manages your account. That's not a tagline — it's the business model.

Do you do everything an agency does?
We do everything an agency does — plus the things they don't. Campaign setup, keyword research, ad copy, bid management, ongoing optimization, monthly reporting. But we also build dedicated landing pages, set up proper conversion tracking, and evaluate every keyword individually. Those are the things that actually make Google Ads work, and they're the things most agencies skip because they take too long and cut into margins.

Which industries do you work with?
Professional services primarily — law firms, medical practices, home services, financial services, consultancies. We work with service-based businesses where Google Ads generates leads, not online purchases. If you sell a service that people actively search for and the customer lifetime value justifies the ad spend, we can probably help. If not, we'll tell you on the first call.

How much does this cost compared to an agency?
Comparable to a mid-range agency — but you get significantly more. The landing pages alone would cost thousands if you commissioned them separately. The tracking setup is often worth more than a month of management. And you're not paying for layers of overhead between you and the person doing the work. Book a consultation and we'll give you a straight answer based on your business.

I've been burned by agencies before. How do I know this will be different?
Most of our clients came to us after a bad agency experience. The difference is in what gets built: agencies optimize what exists, we build the infrastructure that makes the ads actually work. Landing pages. Tracking. Keyword evaluation. Those are the things that were missing before — and they're the things that change the results. Read the reviews above: "8x revenue after switching," "tripled our growth." Those aren't hypothetical — they're from real clients on this page. The pattern is consistent.

How quickly will I see results?
Your campaigns go live within 14 days of starting. Leads typically begin within the first week. But the real results compound over time as we refine keywords, improve landing pages, and learn what converts for your specific business and market. The businesses that see the best results are the ones who commit to the process.

More From Our Clients

Business owners who trust us to manage their Google Ads.

★★★★★

"Claire has changed the trajectory of our business. She is strategic and pushes us to be better."

Kathleen Jasper

★★★★★

"Claire really does know her stuff....! She has succeeded where 6 other companies have failed to produce effective adwords campaigns. She was recommended to me by a colleague and I haven't looked back. Would definitely recommend."

Jim Prentice

★★★★★

"I have been working with Claire on our Google Ads for a number of years. I trust that she won't continue working on the account if she doesn't believe she can help. If Claire can't help you get your ads working, no one will."

Alison

★★★★★

"In the smoke and mirrors world of SEO and PPC, Claire is a rare find indeed — a genuine expert in her field who is totally reliable and trustworthy."

Kent Austin

Ready for a Different Approach to Google Ads?

Book your free consultation. We'll look at your business, tell you honestly what we think, and if we can help, explain exactly what we'd build. No sales pressure. No obligation to proceed.

Book a Consultation Or call 833-792-0411
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